Fashion & Apparel

Frank Romello - Men's Footwear Store

Overview
Frank Romello sells men's footwear across Chelsea boots, loafers, casuals and formals. Navigation is built around how the customer actually shops: Shop By Occasion (casual, partywear, formal, semi casual) and Shop By Size (40 to 44), both backed by faceted collection filtering on occasion metafield, size and price range. The cart drawer goes further than a standard one, carrying an order note, a discount code field, a you-may-also-like upsell and an in-drawer shipping estimator. The store also runs a blog, a country and currency selector, customer accounts, and order tracking through Shiprocket.
Our Approach

What we built

Shop by occasion and size

Footwear is bought for a purpose, so the entry points are occasion and size rather than product type alone.

Faceted collection filtering

Size, colour and price filters applied in place on the collection grid.

Cart drawer with coupons and shipping estimate

Coupon entry and a shipping estimator inside the slide-in cart, so cost is settled before checkout.

Tech Stack

What We Used to Build It.